eadquartered in Puslinch, Ontario, with a second location in Trenton; Bryan’s Auction Services Ltd. is the home of great deals! We’re a safe and reliable marketplace that connects a nation of buyers and sellers to deliver a winning experience. Dating back to our first auction in 1972, Bryan’s has evolved from small in-person auctions to a trusted online platform that makes buying and selling effortless and efficient. By offering a seamless end-to-end transparent process, Bryan’s has grown into a well-recognized and respected business in the industry with a steady history of growth and profitability providing winning experiences for everyone.
But beyond what it says on our website, like our founder Bryan Lillycrop and his son Ken, we are passionate not only about helping clients manage the asset transition process and buyers find great deals, but about creating a collaborative and diverse working environment that supports the personal and professional growth of each of our team members.
The Opportunity
Due to continued growth, we are looking for a well rounded and results-driven Marketing Coordinator to complete traditional, digital, and social media marketing tasks while ensuring alignment with the established Bryan’s brand. This is a hybrid role split between the Puslinch office and a remote home-office.
The Ins and Outs of the Job
Reporting directly to the Director of Marketing and Business Development, the Marketing Coordinator is directly responsible for:
• Understanding the strategic goals for the Marketing Department
• Regularly reviewing and identify existing, changing, and emerging customer behaviours and discussing key changes with the Director to ensure that the target audience data remains up to date.
• Assisting the Senior Marketing Coordinator and Marketing Director with the collection and analysis of data in order to ensure that necessary Key Performance Indicators are achieved and financial resources are being used appropriately, identifying weak areas, and making suggestions for improvement.
• Maintaining up-to-date monthly, quarterly, and yearly content and event calendars.
• Working with third party marketing firms, newspapers, trade publications, magazines, radio stations, and others to ensure content is launched as planned.
• Capturing content and creating social media posts.
• Tracking campaign performance, SEO, and other metrics using Meta Business and Google analytics.
• Maintaining updated Branding Guidelines including approved logos, slogans, fonts, graphics, RGB colour profiles, etc.
• Ensuring that all content and collateral is created within the approved branding guidelines and is reflective of the Company’s mission, values, elevator pitch, and brand promise.
• Using Canva and other graphic design software to create and edit graphics, images, etc.
• Identifying appropriate sources of print, radio, and out-of-home advertising and working with vendors to create appropriate content that includes a well-defined call to action.
• Researching and selecting vendors, and where possible making bulk media purchases that align with content and event calendars.
• Writing and posting blogs which speak to the Company’s target audience and include a call to action.
• Working with third party companies to ensure the website meets current AODA guidelines.
• Using HubSpot and MailChimp to develop e-mail marketing campaigns that are in compliance with privacy, anti-spam, and other relevant legislation.
• Determining appropriate sources of physical collateral including business cards, sell-sheets, brochures, Account Manager profiles, event displays, giveaways products, and other items.
• Working with the Senior Marketing Coordinator and Marketing Director to determine need for branded clothing, including employee uniforms, prize sponsorships, giveaways, trade shows, and other events.
• Developing and tracking data from customer/consignor satisfaction surveys.
• Other duties as assigned by the Director, or another member of the Senior Management Team in consultation with the Director.
• The above is not a complete and all-encompassing list of expected tasks and responsibilities, a full job description will be provided along with an Offer of Employment.
Who You Are
Often described as a “do-er”, you are a hands-on marketing professional who is:
• Comfortable with a hybrid working arrangement and thrives both in a team environment and when working independently.
• Extremely detail-oriented and understands that the little things often leave the biggest impression with customers.
• Excels in a fast-paced environment where no two days look exactly the same – we run multiple auctions each month with tight timelines.
• Highly organized and able to prioritize in order to manage your time and resources effectively to accomplish projects and day-to-day tasks.
Your education and career path are likely to have culminated in:
• Completion of post-secondary education in marketing, advertising, business administration, or a similar field of study.
• 3-5 years’ experience in a busy and hands-on multi-faceted marketing role.
• Expert knowledge of Canva, MailChimp, and HubSpot.
• Excellent working knowledge of the Microsoft Office Suite, including PowerPoint
• Experience researching, selecting, and managing third party advertising/marketing vendors
• Solid customer service skills as well as verbal and written communication abilities
• Truly impeccable attention to detail
• While not necessary, experience in the following would be a significant asset: Auction Industry work and/or co-operative education experience
• Experience with building websites and using associated website design programs.
While we’re not necessarily looking for someone who fits every one of these criteria, the person who will be successful in this role will likely meet the majority of both the hard and soft skills. Values play an important role in ‘how’ the business is managed and the behavioral competencies measured across the organization include contributing to a safe and healthy work environment, client and customer focus, dignity and respect, diversity and inclusiveness, accountability, and social responsibility.
We recognize that potential candidates, especially women and members of underrepresented groups, may choose not to apply simply because they don’t check of all of the educational or experience criteria. To help us understand how you will be successful in this role, we have included a prompt for you to highlight what you bring to the table in the screening questions.
The Interviewing Process
Candidates can expect that the interviewing process will generally include:
• A screening interview with the Human Resources Manager, scheduled remotely.
• An in-person interview with the Director of Marketing and Business Development and Human Resources Manager to review your portfolio
• Professional reference checks.
We understand that candidates who are currently employed will have to provide notice, and we respect the need for this vital transition period. While we are planning for a early to mid-March start, we will establish a mutually agreed upon start date that accommodates a reasonable notice period.
The Compensation Package
You will be rewarded for a job well done with a/an:
• Annual salary that accurately reflects what you bring to the role, starting in the $57-62,000 range, depending on experience
• Above ESA-minimum vacation and additional Paid Time Off
• Group insurance coverage for you and your dependents
• Employee Assistance Program plus 365 days/year virtual health care access
• A Health Care Spending Account which allows you to expand your traditional health coverage or pay for your gym or golf membership, art or dance classes, home fitness equipment, and more!
• Professional growth and development, and continual learning opportunities.
Additionally, you will be joining a Company that:
• Has been built by a leadership team that genuinely cares about the people that work within our organization.
• Is on a well-defined mission to grow the Company and create plenty of opportunities for employees to grow and develop their skills and knowledge.
• Is a proud community partner and comes together to support the local community through a variety of giving and support opportunities and initiatives.
• Likes to shake it up and have some fun together from time-to-time.
• Supports a diverse workforce – we’re proud to say our employees span all generations and backgrounds.
How to Apply
This advertisement is for an existing vacancy. If this role sounds like it might be right for you, and you’re ready to bid on your future with Bryan’s, kindly submit your application as soon as possible. If this isn’t the right for you, but you know someone who might be a great fit, please encourage them to reach out to us!
We thank everyone in advance for their interest in working with Bryan’s, however only qualified applicants will be invited to move through the interviewing process. We are proud to be an equal opportunity employer and strongly encourage applications from all candidates no matter their sex, gender identity or expression, race, religion, sexual orientation, disability, or any other protected ground under the Ontario Human Rights Code. Bryan’s does not use Artificial Intelligence in our recruiting and hiring practices.
In compliance with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA), Bryan’s Auction Services Ltd. is committed to providing accessible employment practices for every person. Applicants who require accommodation during the hiring process are invited to make their requests directly to the Human Resources department by calling 519-837-0710 or e-mail hr@bryansauction.com. We will make every effort to ensure that accommodation requests are met throughout the entire hiring process. Bryan’s does not use AI in our recruiting processes.
Job Types: Full-time, Permanent
Pay: $57,000.00-$62,000.00 per year
Benefits:
• Casual dress
• Company events
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• Store discount
• Vision care
• Wellness program
• Work from home
Application question(s):
• If you do not meet all of the educational or experience criteria but are interested in being considered for the role, please use this space to help us understand what you bring to the table that will enable to you be successful in the role.
• This role is expected to be in the office 3 days a week on Monday, Wednesday and Friday. Tuesday and Thursday will be remote home-office days. While there is some flexibility in this, it is generally expected that this will be the regular schedule so that all marketing team members share the same in-office days for meetings and team work. Please acknowledge that you have read and understood this requirement.
• Bryan’s is not located on a bus route. While this is a hybrid role, in-person attendance at the office is required 3 days each week and employees must have a reliable method of transportation to get to and from the office without relying on public transportation. Please acknowledge that you have read and understood this requirement.
Education:
• AEC / DEP or Skilled Trade Certificate (preferred)
Experience:
• Social Media marketing: 2 years (preferred)
• Google Analytics: 2 years (preferred)
• HubSpot: 1 year (preferred)
• Web design: 1 year (preferred)
• Auction industry: 1 year (preferred)
• Marketing: 2 years (required)
• Canva: 1 year (required)
• MailChimp: 1 year (required)
Language:
• fluent English (required)
Work Location: Hybrid remote in Puslinch, ON N0B 2J0
